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10,000 years ago humans domesticated animals…

 
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70 years ago humans created plastics…

 
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Both changed the course of human history and radically transformed how we live and consume.

 

Today, plastics and animal agriculture are two of the biggest challenges we face.

 
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Plastics

are a leading cause of physical pollution introducing durable toxins into our environment. Most of this pollution is related to single-use materials, like Styrofoam.

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Animal Agriculture

is the single biggest contributor to global warming and the biggest user of arable land planet-wide. In both of these markets, consumers and brands are demanding shifts to cleaner production.

 
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Growing better materials

We use mycelium, the root structure of mushrooms, to grow materials that replace plastics and reduce animal slaughter.

 
“You never change things by fighting the existing reality.
To change something, build a new model that makes the existing model obsolete.”
— Buckminster Fuller
 

Below are videos that further explain the challenges
with plastics and animal agriculture: